I read an article on Fox News today that had me shaking my head. Apparently, Nationwide Insurance has an ad that shows Kevin Federline’s character as a rap superstar. As Federline’s character suddenly comes out of a day dream, the person realizes that he is no longer a superstar but a fast food worker. Having not seen the ad (c’mon YouTube!) I can’t comment on the context of the commercial.
However, the commercial’s premise brings up an interesting topic for debate. The Nationwide commercial is comparing life as a rap star to that of a fast food worker. I suppose the comparison would be that being a rap superstar is a glorious and glamorous life, and being a fast food worker is not. Now does the commercial go further and insult all jobs that have nothing to do with rap super stardom? I think not. The commercial does bring the question up about what are undesirable jobs.
A few weeks ago I argued that the United States should ditch minimum wage. The main reason was because employers should pay employees what the employees are willing to work for. If a fast food worker is willing to work for six dollars an hour, there’s no reason an employer should pay more than that.
Adding to the minimum wage argument, most of us probably wouldn’t want to be garbage men just because it seems like a dirty job. But garbage men are paid rather well and our lives would be made a lot more difficult (and smellier) without them. If a teacher and garbage man make about the same about of money each year, which job do you think you would rather have? Is teaching the more glamorous job?
I don’t think a job is a crap job because it pays less. I don’t even think a job is a crap job if you are picking up crap (although in this case it does make sense). If someone is content in working at a restaurant, drugstore, grocery store, or any job for that matter, then what other people think about the job is irrelevant. Just because Nationwide decided to release a commercial dissing fast food workers doesn’t make working at a fast food restaurant a bad job. I personally wouldn’t be willing to work at a fast food place for what the pay is, but that’s me. I’ve grown accustomed to a higher salary and I personally think I’m worth more.
Some people use that lower paying job as a springboard. Some use the job as an income supplement. And some use the job as a career. There’s nothing wrong with any of those.
I do think it’s humorous that Nationwide decided to use Kevin Federline for the commercial. I don’t think Kevin is glamorous enough for the fast food the commercial allegedly mocks.