I was at my local H.E.B. grocery store and noticed something strange.
Beneath the yogurt section was a display for Colgate Total.
I am puzzled as to why Colgate was placed where it is. Any ideas?
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October 16, 2009 at 7:48 pm
Marketing companies can get pretty creative. One way the boost sales is to place an item in high traffic areas and this is what likely happened here.
So, along comes “happy homemaker” and she thinks “oh, I probably need a couple of these”.
Another favorite ploy used by Wally World is they will place the fruit that they have too much of in the end caps facing the incoming doorway. Or they will place fruit that is getting old & they need to move in a hurry at the opposite end of the registers.
October 16, 2009 at 8:54 pm
Ah, makes sense. This was definitely a high-traffic area.
October 18, 2009 at 8:58 pm
I think they are always trying new things to see what works. I doubt that it will be there next time you go to the store! What if you don’t even use Colgate? I’m sure some poor sap was getting his yogurt and thought, if only it was Aquafresh!
November 2, 2009 at 4:25 pm
i do the same thing with my companys product … we put it any where there is high traffic … we will put a bag of seed next to wood if we thought people walk by it a few times.
November 2, 2009 at 6:53 pm
Joey’s my Son – he’s learning a lot about marketing these days. Pretty soon he’ll be able to sell ice cream to Eskimos or even run for President & win like another recent “popular candidateâ€.
I just wish that popularity was a skill that translated into being a President who is actually good for the country……..